Get more attention on social media with video content.

When scrolling through social media, videos have become a popular way to catch people’s attention. From funny clips to breaking news, these videos can engage audiences and keep them returning for more. Regardless of the type of dentistry you offer, incorporating videos into your social media marketing can help increase engagement.

Don’t believe us? Just look at the statistics. According to recent studies, videos generate 1,200% more shares than images and text combined. This means that videos can reach a larger audience and create a viral effect online. Additionally, videos allow for more creativity in storytelling and can evoke emotions in viewers, which can lead to a deeper connection with your brand.

However, creating videos that stand out on social media can be challenging. As attention spans continue to decrease, it’s important to create short, visually appealing videos that deliver a clear message.

If you’re unsure where to start, then sit tight. We’re about to explore the benefits of incorporating videos into your social media strategy and share tips on creating engaging content that will bring smiles to your audience’s screens.

The power of video on social media platforms.

There’s a lot of competition online these days, sure. However, consistently creating engaging video content can help set your dental practice apart and increase engagement. They’re a powerful tool that can showcase your expertise and build patient trust. For example, videos can:

• Demonstrate successful procedures or treatments
• Introduce your team
• Emphasize the importance of dental care

We’ll get into some tips below, but short videos highlighting your brand’s personality are often the most effective. Consider showcasing behind-the-scenes footage. Or answer FAQs about certain procedures. The key is to keep the content fresh and interesting for your audience.

The benefits of video in social media marketing for dentists.

One scroll through Instagram or TikTok shows that videos have become integral to social media marketing. This is especially true for dentists. With the ability to capture attention and engage viewers, it’s no wonder that videos are highly effective. But why is that the case?

Videos are more engaging than text-based content and appeal to different learning styles. This usually means you can reach a wider audience to engage with.

Another advantage of using videos is the emotional connection they create with viewers. Emotionally engaging videos are more likely to leave a lasting impression. By showcasing happy patients, demonstrating pain-free procedures, or sharing stories of recovery, you can evoke emotions that help build trust with viewers.

Overall, through creating engaging, emotion-evoking videos, your dental practice can better showcase its services, educate its audience, and build trust. The result? The ability to engage an online audience and convert them into patients.

Five Essential Videos for Dental Practices

Ready to get started with social media posts but aren’t sure where to start? Here are five essential videos that every dental practice should consider. While these topics for videos are broad, you can tailor them to your practice’s needs and brand. When it comes to the length of videos, try to keep them under 60 seconds, at most, to avoid losing the audience’s attention.

Types of Orthodontic Treatment

Most people don’t know where to start with orthodontic treatment or their options. Use this video to explain the different orthodontic treatments available, such as braces, clear aligners, and retainers. Talk about the pros and cons of each type of treatment.

How to Take Care of Braces

In this video, you can explain the proper techniques for brushing and flossing with braces. Provide tips on which foods to avoid and discuss common challenges of wearing braces.

How to Clean Clear Aligners

Demonstrate how to clean and care for clear aligners and offer tips on keeping them looking their best. Share the necessary tools and products needed for proper aligner care.

What to Expect During a Teeth Whitening Procedure

Explain what to expect during a teeth whitening procedure. Take viewers through each step of the process, from examining a patient’s teeth to determining the best whitening method. Then, talk about what they can expect from the results.

What to Know Before Getting Dental Implants

Use this video to provide an overview of what to expect before getting dental implants. Then discuss how to prepare for the procedure, what to expect during the procedure, and what post-operative care looks like.

How to Create Engaging Videos

When investing in social media marketing for dentists, you want to ensure your content is engaging and of high value. Following these quick tips ensures your message is clear, concise, and visually appealing.

Planning, Scripting, and Storyboarding

Before filming, planning, scripting, and storyboarding, your video is crucial. This preparation ensures your message is coherent, visually engaging, and resonates with your audience. It’ll also help you avoid wasting time when filming the videos. Speaking of filming videos . . . 

Practical Filming Tips

When filming your video, consider lighting, sound, and camera angles. Proper lighting ensures your video is visually appealing, while clear sound lets viewers hear what you’re saying. Additionally, camera angles significantly impact how your video is perceived, so experiment with different angles until you find the perfect one.

Hiring an Agency

Having trouble creating high-quality video content? Consider hiring a marketing or advertising agency or a film crew to create dental videos. They have the expertise and equipment to effectively create high-quality videos that showcase your brand.

Inject Personality and Authenticity

Injecting personality and authenticity into your videos is vital to connecting with viewers. People want to see the human side of your practice, so let your personality shine through!

Explainer Videos vs. An In-Person Dentist

While explainer videos are an option, it’s even better to have the dentist in person, doing the talking and explaining. This personal touch helps build trust and the connection between the dentist and the patient.

Editing and Optimizing for Social Media

Editing your video enhances its impact and quality. Cut out irrelevant content and optimize your video for social media platforms using the right hashtags. It’s also worth creating engaging captions that promote action (i.e., “follow for more content like this” or “DM us to learn more about this treatment”).

You can use free video editing software like DaVinci Resolve or Hitfilm, but if they’re short videos, it’s worth learning how to use Instagram or TikTok’s simple editing features to edit in-app, as it can sometimes save time for simple content.

Embrace Video Marketing

As a dental practice, you have a unique opportunity to stand out from the competition in social media. By embracing the power of video, you can effectively increase your online presence and attract more patients to your practice. So, what are you waiting for?

Start creating engaging videos that bring smiles to screens and set your practice apart. Incorporating videos into social media marketing for dentists doesn’t have to be difficult, and growing your practice doesn’t have to be, either. For more top tips and professional advice, browse our upcoming seminars and events.