How To Stand Out in the Pediatric Dental Field

Pediatric clinics are an increasingly common specialization as more parents are choosing to find dedicated care for their children. This has, in turn, led to more competition in attracting new pediatric patients. Here are some areas you can focus on to continue building your pediatric dental practice.

1. Improve the vibe of your practice.

When parents search for a dentist to provide care for their children, they’re looking for more than just effective treatment and care. In most cases, the atmosphere of the practice is one of the main factors behind parents’ ultimate decisions.

You can make it easier to attract new pediatric patients by gearing your practice more toward the children you care for. In some cases, this can be as simple as changing up the decor of your office to be more family-friendly.

A sterile and professional space may be appropriate for many dental practices, but a pediatric dental clinic can stand to be more colorful and engaging. This can make children feel less uneasy about visiting the dentist, ultimately improving the experience of both the children and the parents.

How you and your staff engage with children and their parents is also important. Providing care for children can be challenging and requires a certain demeanor to keep the child at ease. Showing patience and a willingness to explain procedures to children in terms they understand can really help.

Once you’ve made these changes to your practice, word will likely spread. Many parents rely on endorsements from other parents to make their decisions, so a family-friendly dental clinic can attract new pediatric patients by improving their experience and encouraging word-of-mouth referrals.

2. Provide more dental services.

Of course, while personality and atmosphere can go far in endearing your practice to children and parents alike, the actual care you provide comes first. Pediatric dentists provide a wide range of services for children and teenagers, and you can achieve even better care by expanding the range of treatments you deliver.

Orthodontic courses for pediatric dentists are a prime example here. Among children, simple orthodontic interventions are some of the most commonly referred out treatments. However, you can both increase your business and improve the patient experience by acquiring the training to provide these treatments.

By going through orthodontic courses for pediatric dentists, you can develop the skills and knowledge to assess and treat a wide range of orthodontic issues. That means you can refer fewer cases out to an orthodontist. Instead, you can provide treatment under one roof, which is something many families prefer.

When more treatments are available at the same practice, busy families have less traveling and paperwork to worry about. The familiarity of having their known dentist handle orthodontic care can also make the process easier on children because they aren’t meeting a new orthodontist in a new location.

There are other ways to offer further treatment options as well. Dentists can acquire new equipment to expand their technology and diversify into some more advanced restorative or cosmetic treatments.

However, orthodontic courses for pediatric dentists are particularly well suited to attract new pediatric patients. So many children need orthodontic treatment at some point, and you can make the situation better for everyone by providing more treatment options under one roof.

3. Refocus your marketing.

Improving your marketing efforts can play a key role in attracting new pediatric patients. Ensuring that your marketing is properly targeted to find parents is essential and requires insight into the specific channels you use to reach them.

Social media is incredibly important for dental practices today. Maintaining a presence on Facebook and Twitter makes you easier to find, even if you don’t have much in the way of groundbreaking content. Simply highlighting some of your services or new developments at your practice is more than enough.

A more direct approach can include reaching out to day cares. You can offer to distribute packages containing toothbrushes, floss, and other oral hygiene materials to day cares. These will include contact information for your practice that parents might notice at an opportune time in their search for quality dental care.

Keeping the proper tone is also important in your marketing. Try to maintain friendly energy and professionalism to convey that your pediatric dental clinic provides the right atmosphere and care.

Make the most of your pediatric dental practice.

Synergy Orthodontic Seminars can help your pediatric clinic with orthodontic courses for pediatric dentists that will expand the services you can provide. Not only can this attract new pediatric patients, but it can also ensure that you make the most of the patients you already have. You can contact us today to find out more about our courses.