How Embracing Change Can Lead To Untapped Practice Growth

Keys to dental practice growth

Taking Your Dental Practice to the Next Level

When you first opened your general or pediatric dental office, you may have noticed an initial surge in patients. Those numbers might have even risen steadily over the past few years.

You may have reached a plateau and feel as though you’ve stalled, so you’re looking for inspiration to move beyond this hurdle.

The key to long-term, sustainable dental practice growth isn’t flashy advertising gimmicks or expensive marketing campaigns. Rather, it’s a willingness to embrace change and shift direction when necessary. Simply adjusting the mindset and focus of your team can lead to unprecedented progress.

Not sure how to get there? Today, we’re sharing a few ways to make change less intimidating, and more inspiring.

1. Acknowledging Practice Stagnation

When dental practices stagnate, denial is often the natural response. You might shrug off suggestions that you should look for new avenues of growth, or you may quickly dismiss notions that your patient numbers aren’t where they should be.

Instead of rebuffing those claims, allow yourself time to absorb them. Acknowledge that your practice has reached a standstill. This is the first step toward addressing the problem and kick-starting the kind of growth you want to see.

2. Understanding (or Creating) Your Unique Advantage

When marketers are trying to help their company stand out from the rest, they look for what’s called the key differentiator, or the unique advantage.

This simply means: What does your dental practice offer that makes it different from others in your community? Why should patients come to you over anyone else? If you can’t think of an answer, it’s likely that they can’t either.

If you’ve been providing the same types of services for years, it may be time to expand your offerings. One way to do this is to add orthodontics to your team’s skill set. At Synergy Orthodontics Seminars, we provide different courses and programs designed to help you implement orthodontics into your practice as soon as possible.

At the end of the day, being unique is more important than being the most affordable dental practice in town. It’s also more important than being the fastest or the fanciest. If you can prove your worth by offering services that most patients have to go elsewhere to secure, then you’re one step closer to earning their trust—and their business.

3. Choosing the Right Niche

For many general and pediatric dentists, orthodontics is a natural next step. However, it might not be right for everyone. The key to catalyzing new growth is understanding what works for your practice.

Think about the vision you’ve established for your practice, as well as your preferred patient base. Then, brainstorm the niche you need to enter to turn those visions into reality. To get there, you’ll soon find that you need more than the desire to be unique.

You also need to have a strong foundation already in place, as well as a willingness to evolve as required to keep that uniqueness intact. No matter how long you’ve been in business, that can be tough. It will require you to take a calculated risk, but new doors and opportunities often await on the other side of our fear and hesitancy, so don’t be afraid to take that next step.

4. Putting Plans Into Place

Simply talking about your goals isn’t enough to bring them to fruition. Once you’re sure of the unique advantage you can offer to help you attract your preferred audience, it’s time to put pen to paper.

Together with your team, plan out the steps you need to take. As you do, remember to keep your timeline, budget, and plans realistic, but don’t underestimate your talent or underinvest in your dream.

When your plans are securely in place, go ahead and get started! Especially if you’re pursuing a field like general practice orthodontics—time is of the essence. Right now, this is still a niche market and the industry hasn’t been saturated, so your name can be more prominent.

5. Finding a Course

If you can get started early, you’ll have more of an opportunity to stand out and shine. This is why it’s so important to look for the right orthodontics course as soon as possible.

Ideally, you need one that will help you make a strong start as you branch out. The course material should be compelling and engaging enough to encourage your entire team to get on board, lowering the risk of resistance. It should also include post-implementation tips to help you market your new offering to your current and prospective patients once you’re ready to go live with your new services.

That’s exactly what you’ll find with training like The Gerety Comprehensive Orthodontic Course. Specially structured for the general or pediatric dentist with no orthodontic training beyond dental school, this comprehensive, five-session seminar series will cover the fundamentals of orthodontics—from diagnosis and treatment planning to case finishing mechanics.

While studying to expand your services will require an obvious investment of time and money, it’s one that will typically pay for itself once you’re up and running. This is especially true if the field is in high demand and you’re genuinely passionate about it! In fact, in our recent blog, we listed this step as one of the five most powerful ways dentists can grow their revenue by 25% or more!

Achieve the dental practice growth you deserve.

If you’re not achieving the type of dental practice growth you expect, that doesn’t mean it’s time to throw in the towel. Quite the opposite!

You’re currently standing at a crossroads, and the next move you make could determine the future of your business. If fear of change is holding you back, consider the risks you could be taking by refusing to try something new.

Need a little help? Our team at Synergy Orthodontics Seminars is here to support you and help you unlock new growth potential, starting today. Contact us to learn more about the courses we offer!

Synergy Orthodontic Seminars

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