Get a competitive edge: Tap into a high-demand market. 

Are you a dentist looking to expand your practice and take on more patients? Adding a new service can help bring in additional revenue and set your business apart while giving you the opportunity to provide even better care for your patients. With a new service offering that’s in high demand, you can boost your production, profit, and business image.

If you have a good dental foundation and a slowly growing base of patients who come to you for general dentistry, adding a service you are passionate about that is in demand is a good way to build on that foundation.

Expanding the services at your pediatric or general dental office can be a powerful way to attract new patients, boost your revenue, and revamp your local image. Today, we’re sharing why it works and how to make the most of this next step.

Invest in the right classes.

Deciding to offer orthodontics is a big move, so you want to make sure you’re completely prepared before you implement your new service. This is why it’s so important to invest in quality courses led by industry professionals.

The coursework you learn should be recent and relevant. It should also encompass all the latest developments in the field of orthodontics, from new innovations in braces and aligners to modern patient-management approaches. This way, you will learn how to approach this service comprehensively, from the initial patient recommendation to post-treatment care.

When you’re well educated, you’re well prepared. At Synergy Orthodontic Seminars, you’ll find a variety of different courses designed for dentists just like you. There’s a class for every skill level, from general dentist orthodontics to comprehensive and advanced topics, all taught by industry experts. You can check out our upcoming courses and events online to find one that fits your schedule!

Prepare your team ahead of time.

As soon as you complete your GP orthodontic classes, you’ll be ready to begin offering the services at your dental practice. However, it isn’t enough for you to be prepared—you also want to make sure the rest of your team is ready to implement the new offering.

Before you begin advertising your new service, take the time to prepare and train each member of your team. This includes your front desk receptionists, dental hygienists, dental assistants, and anyone else in a patient-facing role. Make sure they have the knowledge, as well as the right tools and software, required to successfully onboard patients.

This creates a seamless experience that your patients will appreciate. When everyone is working together and your entire practice is on the same page, it creates an unmatched level of professionalism.

Use all of your marketing avenues.

As patients begin learning more about the new services you offer, they can do their part to spread the word. While digital and print marketing are still effective, nothing beats the power and value of word-of-mouth advertising!

Still, that isn’t the only way to share the news. There are lots of other ways you can inform your local community that you now practice orthodontics. To start, add a new page on your website where you can share all about your new service.

Then, update the other parts of your virtual presence. This may include adding a few lines to your social media platforms, online ads, or your Google Business Profile. This way, when someone clicks on the name of your practice, they can quickly and easily see how much you offer.

Other ways you can advertise that you’ve added orthodontics to your list of services include:

• Using web and social media content to draw patients to your website
• Becoming a sponsor for community events
• Making it known through email newsletters

Network with other dentists.

Networking plays a key role in any type of business growth, including in the dental field. As you launch your new orthodontic services, it helps to connect with other dentists who also provide the same service. This way, you’ll have a resource you can turn to if you have any questions or need to troubleshoot any issues.

Not sure where to find these connections? We’ve got you covered.

When you take a course with Synergy Orthodontic Seminars, you’ll collaborate with other dental practitioners who are on the same path that you are. We’ll also give you access to industry events and expos, where you can expand your circle even wider.

Stay up to date.

Finally, it’s important to stay up to date on all the latest news and information about the service you’ve chosen to provide. In the case of orthodontics, this means keeping abreast of new innovations and technological developments that are happening in the field.

This is a fast-paced and quickly changing industry, and you need a way to ensure your knowledge and applications are always fresh. Relying on outdated materials not only means falling behind your competitors, but it could also mean practicing inefficient or unsafe techniques.

When you learn with us, dated information is never an issue. Our professors are recognized thought leaders in their field, and you can rest assured they’re teaching the latest methods and models. You’ll walk away with a clear understanding of how to perform each step, ready to offer those services to your patients.

Adding a specialty service helps you boost production.

There isn’t a one-size-fits-all way to ramp up profits and performance at your dental practice. However, there is a smart, straightforward way you can grow in the right direction.

By adding a specialty service like orthodontics, you can boost production organically, strengthening your team from the inside out. This one decision can put you on an upward trajectory for the long term and expand your community reach.

If you’re ready to take your practice to new heights, reach out to us today. We can help you find the course that’s right for you!