6 Benefits of Adding Orthodontics to Your Dental Practice
Benefit your patients and your practice simultaneously.
As a general or pediatric dentist, you’re used to seeing a wide range of smiles come into your office. Your goal is to keep those smiles bright and healthy through preventive and restorative dental services.
You may already be considering orthodontics to help you grow your dental practice and reach more patients in your local community. Not sure if it’s the right move for you? Today, we’re sharing 6 benefits of adding orthodontics to help grow your practice and how you can get started today!
1. Naturally expand your services.
One of the best reasons to add orthodontics to your practice is that this service is a natural extension of the work you’re already doing. Children, teens, and adults are all candidates for orthodontic work.
In fact, research shows that 75% of orthodontic patients are children and teens! You don’t have to overhaul your existing facility or hire an entirely new team to seamlessly incorporate orthodontics into your current lineup of dental care services.
One of the best and easiest ways to get started is to sign up for one of our training seminars. At Synergy Orthodontic Seminars, we keep a full schedule of events and courses, including orthodontic courses for general dentists, to provide your workforce with the skills and knowledge they need.
The courses we offer are designed as intensives. This means they’re more compact than a standard course. We cover an extensive amount of material in a short period of time, maximizing your learning experience and allowing you to offer basic orthodontics services as quickly as possible.
2. Proactively treat bite problems.
Patients with normal occlusion can complete oral functions (e.g., eating, drinking, speaking) with proper form. The temporomandibular joints smoothly open and close the jaw, the facial muscles work in perfect harmony, and the tongue lies in its proper position.
When a patient suffers from malocclusion, or an imperfect bite, it can affect nearly every aspect of their life. It affects chewing and speech, along with their smile’s aesthetic appearance.
Even if they maintain excellent oral hygiene their entire lives, these patients have a higher risk of developing certain dental problems, such as:
- Worn or broken teeth
- Difficulty chewing
- Sensitive teeth
- Temporomandibular joint disorders (TMD)
- Periodontal issues
- Headaches, neck aches, and jaw aches
In addition, these patients may require dentures in their later years. When you offer orthodontics at your practice, you’re not only able to spot these issues early but also able to effectively treat them, which could help reverse their likelihood of developing these conditions.
3. Improve patient satisfaction.
When patients don’t have to travel to multiple different offices to obtain the services they need, they’re more likely to remain loyal to your practice. They’re also more likely to refer and recommend your practice to others.
If you’re looking for a way to boost patient satisfaction, the answer could be as simple as adding a new service, such as orthodontics. Offering these treatments in-house makes your office more valuable.
This is especially the case with your pint-size patients. If parents can rest assured that you can perform their child’s orthodontic evaluation and they won’t have to make multiple trips to see different providers, that level of convenience is unmatched.
4. Identify issues when they start.
As a pediatric or general dentist, you will see children at the best ages for preventive or interceptive orthodontic measures. As we shared in this recent post, the American Association of Orthodontists (AAO) recommends that children receive their first orthodontic evaluation by the age of 7.
If you’re already seeing pediatric patients, you’ve established yourself as the expert on their dental history. Thus, you’re the most qualified one to give advice on which treatments they should pursue.
If families have to visit another practice to pursue those treatments, they may not be as likely to follow through with your recommendations. However, if you can offer those treatments yourself, they will be more likely to pursue them. This is because there’s already an established patient-dentist relationship there, along with a deep level of trust.
5. Attract new patients.
Another benefit of including orthodontics in your practice? You can reach more patients! If you’ve noticed that you have more empty chairs than usual, the answer doesn’t always have to be an expensive advertising or marketing campaign.
Sometimes, all you need is a unique differentiator—something that makes your practice stand out from the others in your community. By offering orthodontic services, you’ll position your practice as innovative and patient-focused. When you update your website and social channels to include this new information, it will be easier for prospective patients to search for and find you on the web!
6. Offer a whole-patient approach.
Patients want to visit a dentist who is interested in more than a five-minute chat at the end of their cleanings. They want someone who cares deeply about their entire dental health, which includes their orofacial development.
By offering orthodontic care, you can become that central figure they need. You’ll send a clear message to both your current and future patients that clean, healthy teeth are only part of the equation: They also need an ideal occlusion to avoid issues down the road.
Grow your dental practice with orthodontics.
These are only a few of the benefits you can expect to reap when you decide to add orthodontics to your current dental practice. This is an investment that will transform your approach to patient care, serving your team members and patients alike.
Are you interested in starting this journey? If so, you’re in the right place.