In days gone by, dental patients had to find specialized dental offices if they needed anything beyond basic dental work done. While patients could find general dentists in their area without much difficulty, it was hard to find dentists who could provide orthodontic treatment.

Fast forward to the 21st century. General and pediatric dentists are quickly discovering that patients don’t want to visit multiple offices for dental work. They want to be able to visit a primary dentist who can perform general dentistry and orthodontic procedures. In fact, the idea of having a one-stop dental practice they can rely on is one of the most important factors to patients looking for a “dentist for life.”

Orthodontics Increases Dental Office Production by Catering to Patient Needs

Between 2021 and 2028, the North American and European orthodontics market is expected to grow by 17.2%—from $5.5 billion to well over $16 billion. That is a remarkable statistic, fueled by consumer enthusiasm for improving their smiles, a rising prevalence of malocclusions, and the use of state-of-the-art dental equipment making procedures easier and more comfortable than ever.

Currently, the demand for orthodontics outweighs the number of dentists who can provide orthodontics. With orthodontic treatment being sought by millions of patients in the U.S., now has never been a better time to consider incorporating orthodontics into your general or pediatric dental practice. Here are some of the benefits doctors see by adding orthodontics to their practice.

1. Optimizes Your Ability To Meet Patient Expectations and Needs

Offering patients a wider range of treatment options not only increases customer satisfaction but also supports customer retention. When general dentists include orthodontics in their practice, they are less likely to have to refer patients to another dentist. Moreover, the ability to continue treating the same patient for various dental issues further enhances the level and quality of dental care a patient receives.

2. A More Enjoyable and Productive Dental Practice

Learning new dental techniques like orthodontics is a great way for a general or pediatric dentist to boost their enthusiasm for their practice and attract new patients. Office staff and dental assistants will also feel excited about learning new approaches to correcting crooked teeth and malocclusions, as well as feeling excited about the real prospect of expanding dental office production. In addition, it’s likely that providing orthodontic treatment to just one new patient will bring several of that patient’s family members and friends to your practice.

3. Leads to Practices Being More Competitive and Lucrative

Diversifying dental techniques helps stabilize revenue flow, gives you several legs up on the competition, and enhances your reputation as a multi-specialty dental treatment provider. Instead of referring patients to the competition, you can keep patients returning to your practice exclusively for orthodontic work. General and pediatric dentists who decide to incorporate orthodontics into their service offerings are making it much easier on patients and themselves regarding the long-term maintenance of a patient’s oral health. Plus, there is the added benefit to patients that your practice is now a “one-stop” practice!

4. Advance Your Dental Career in Your Spare Time and at Minimal Cost

Many dentists are amazed at how easy it is to improve dental office production by taking Synergy Orthodontic Seminars and courses in their spare time. Without incurring more student loan debt, general and pediatric dentists can become qualified to offer orthodontic treatments without leaving their offices when they complete our online courses. There is no years-long residency to endure and our program is designed to address the needs of both new and established dental practices.

5. Gain Trust and Respect from Your Patients

People view any medical professional who can offer a broad range of services as someone who is highly knowledgeable, reliably competent, and capable of providing higher quality treatments. Although that may not be necessarily true in some cases, it is still a patient perspective that dentists should keep in mind when making the decision to become qualified to perform orthodontics. In addition, parents often view a multi-disciplinary pediatric dentist as a dentist they can trust to treat their children.

Learn More About Synergy Orthodontic Seminars Today!

Courses provided by SOS are taught by prominent experts in the orthodontic field. Everything you need to know about including orthodontic treatments in your practice is covered in our courses—from learning about the newest straight-wire braces available to professional insights into aligners to introducing the business side of running your expanded practice.

We also have an orthodontic assistants training course for dental hygienists and assistants that will help your staff grow along with your practice. This is a comprehensive course that includes lectures on Phase I and II early treatments, wire placement, bracketing, and diagnostic records. Contact Synergy Orthodontic Seminars today for answers to your questions about our courses, seminars, and more!